Memphis International Airport: Informational Signage

When the Memphis International Airport needed environmental signage to raise awareness of their parking rules, we developed a system of standard overhead road signs, billboards, large wall-mounted posters and pole-mounted parking signs in order to:

• Create a red "No Parking/No Waiting" zone in front of the terminal drop-offs;
• Create a green path to the various parking areas, while offering 30 minutes of free parking to discourage idling in front of the building;
• Raise awareness of penalties for violating the rules, which had always existed but rarely been effectively enforced;
• Maintain an authoritative voice while injecting a sense of humor into the mix;
• Leverage an aesthetic and visual language that is uniquely appropriate to Memphis and the Mid-South.