This is the third version of the RushCard site, Russell Simmons' Rush Communications credit branch. The website is all about being smart and direct, and speaking to three main audience silos, in order to:
Allow for quick & easy sign up for new customers;
Serve as a window for existing customers;
Serve as a full online information reservoir for those just wanting to find out about the card.
Previous versions of the RushCard site have utilized Flash navigation and spot Flash elements, but it was abandoned this time in favor of simplicity. With each new version of the RushCard site (we have designed them all), RushCard reacts dynamically to their customers' needs and requests. Their customer base has increased exponentially since we started several years ago, and its reach is poised to extend globally.
